Weblog entry #96 for dkg

It's Advertising all the way down
Posted by dkg on Fri 3 May 2013 at 17:21
Tags:
Today i saw a billboard on the side of a bus. It was from a cable TV channel, bragging about how well-connected their viewers are (presumably on the internet, social media, blogs, etc).

It shows a smiling, attractive man, with text next to him saying something like "I told 9000 people what smartphone to buy".

What happened here?

  • A TV channel bought an ad on the side of a bus
  • trying to demonstrate to other advertisers
  • about how good their viewers are at providing advertising-by-proxy
  • on services that themselves are mostly advertising platforms
  • to sell devices that are themselves often used for advertising delivery.

And almost all of these steps count as positive economic activity when we try to measure whether the US economy is healthy.

I am depressed by this tremendous waste of time and effort.

 

Comments on this Entry

Posted by ajt (89.240.xx.xx) on Fri 3 May 2013 at 22:26
[ Send Message | View Weblogs ]

At least in the UK we know the economy isn't healthy...

--
"It's Not Magic, It's Work"
Adam

[ Parent | Reply to this comment ]

Posted by Anonymous (91.118.xx.xx) on Sat 4 May 2013 at 14:49

You should definitly watch Charlie Brooker's "How TV has ruined your life", especially the Aspiration episode.

[ Parent | Reply to this comment ]

Posted by Anonymous (67.183.xx.xx) on Wed 8 May 2013 at 16:35
Thanks for this breakdown, dkg.

It's so simple, though non-obvious... This type of analysis is vital for kids growing up in our society, which is why I advocate for media literacy education as part of our standard K-12 curriculum.

-- Andy

[ Parent | Reply to this comment ]

Posted by arh1 (69.91.xx.xx) on Wed 8 May 2013 at 18:23
[ Send Message ]
Sorry, just replying to my own comment for notification purposes now that I have a proper account on this site.

[ Parent | Reply to this comment ]

Posted by Anonymous (193.78.xx.xx) on Thu 9 May 2013 at 09:20
Funny. If their advertising-by-peer works so well, why do they need old-school advertising on buses?

[ Parent | Reply to this comment ]